Whenever you Google, or use other search engines, you type in a title for the information that you seek. The search engines (SE) are programmed with appropriate algorithms to focus on the keywords of the title and come up with a list of websites with the most likely match ups.
Understanding Internet Marketing
Algorithms are a set of steps that are used to make calculations, resolve problems, and reach decisions. This is done almost instantly by this powerful form of cyber intelligence.
The seeker of this information then trolls through the list and clicks on the most suitable sites.
They will usually try to find the information they need on the first page, which may list ten to twelve websites, and only go beyond that list if they don't find the appropriate information.
Most will stop at four to five pages, and then change the wording on their search to engender a different list. For the business which is competing for traffic to their particular site it is very evident that getting their content up on the first two pages is the essential ingredients for success.
Many website developers know this, and make commitments to their clients that they often have trouble achieving. It takes great skill, experience, marketing knowledge, and networking ability to attain high ranking on search engines.
However, there are basic elements that can be understood by all, and readily implemented:
Fill your website with relevant keywords – This starts with the home page titles, blogs and other text. Put yourself in the position of the information seeker and think of what you would enter in the search title to get to your site. Consider more than one keyword or series of words.
Once you have considered all the probable combinations enter as many as you can on the home and other pages, without making this too obvious and distracting from the design and information flow.
Understand user expectations - Every internet user expects the search engines to provide them relevant and exact results for the keywords they enter for locating web pages that they are interested in.
This leads to a process of fast clicks, quick views until the users find the content or information that they seek. To gain ranking a website must contain wording that quickly captures algorithm attention.
Research the keywords - If you want your website to move up in SE ranking then make a commitment to research keywords that are already getting substantial traffic, and are registering tens of thousands of clicks.
This is an essential part of digital marketing. Choosing the most relevant and suitable keywords and phrases for your website is a focal part of the digital marketing mix.
Seek expert advice and tools - Search engine optimization specialists can help you find the best keywords that can more quickly establish the critical mass needed to make your website viable as an e-commerce or product/service information site.
The success level of your site is highly dependent on expert keyword marketing research. Independently creating lists of keywords through a trial and error process is time consuming and may render your website irrelevant to users.
There are helpful keyword search tools on the Internet that can greatly facilitate the choice for the most suitable keywords. Keyword search tools can help you locate words that enhance your SE profile . They can provide lists of keywords that have limited competition. Some keyword research tools are free, while others charge nominal fees.
Explore this avenue carefully for the best cost/benefit ratio.
Focus on the essentials – After you have chosen what you consider the must suitable keywords, monitor them for traffic conversion. Separate the different keywords that you have incorporated into the website and blogs, and allocate the quantity of hits received for each one over a period of one month.
As a rule of thumb, If certain words get no more than 20 searches monthly, they should be dropped or changed. Strong keywords should harvest a few hundred to thousands of search queries per month.
Increase the competitive advantage - Choose specific keywords that have less competition. Highly competitive keywords reduce your chances of being spotted in top search engine results because your website will be outranked by large companies with powerful IT capability.
Using niche keywords that are not overused by others, but lock in traffic to your site, is a winning strategy that has propelled many small companies into the top SE rankings.
Keep at it – Don't expect that your website will be an overnight success. It takes a lot of work, patience and understanding of the intricacies of internet marketing to get quantifiable results.
Too many people give up when there are no early signs of success instead of digging in and exploring other avenues for website optimization.
Post by Angella Grey, the marketing manager Pennistone Media – an online and offline digital marketing and website design agency that creates marketing solutions for professionals, business and brands.
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